Our Mission

The world is full of devoted organizers and we want to help them make the world a better place. To do that we know the essential ingredient is moral courage, the most important of all virtues. So our goal is to scientifically discover and prove various ways to catalyze moral courage at scale for millions more people than is now the case. This is our challenge, our mission. So we’ve decided to come up with game-changing innovative solutions to do this. Currently, grassroots organizations are lacking the power to catalyze moral courage at scale— to be able to recruit, engage, and cleverly organize the huge numbers of supporters needed to create momentum for change as quickly as we need it—to massively increase the necessary numbers of participants for non-violent civil resistance based campaigns to actully succeed. So we decided for our first game-changing innovative solutions to invent the WiseCourage ladder of engagement which does the following: It identifies and then immediately removes almost all the psychological and logistical barriers to public participation, thereby enabling organizers to recruit massively more people willing to do nonviolent resistance.

In addition to the WiseCourage tool, we now hope to soon develop two more tools: AdoptAnOrganizer, which will be a far better alternative than GoFundMe to make it much easier for workers in wage labor jobs who yearn to instead work fulltime to fight for justice to get what they need for housing, food, transportation etc; the other, MAMA (Mutual Aid for Mass Actions) will be a powerful way of tapping millions of liberals nd progressives throughout the world as well as in America to support American workers if and when they decide to launch a nationwide social strike as part of a Nat’l Nonviolent civic Uprising.